This conceptual branding project for Paris Design Week explores the intersection of eco-design and urban regeneration. Inspired by the concept of the city as a living canvas, the visual identity uses a desaturated, nature-inspired color palette representing four iconic Parisian districts.

To ensure digital frugality and reduce energy consumption, the project utilizes the ABC Camera Variable font and low-impact motion graphics, simulating organic, cellular growth to reflect a city in continuous, sustainable evolution.